WVU Medicine Children’s to host Mediathon with Nexstar Media Group

Event to be held March 22

MORGANTOWN, W.Va. – WVU Medicine Children’s, the state’s only Children’s Miracle Network Hospital, has partnered with Nexstar Media Group to host a Mediathon on Wednesday, March 22, to raise funds that will help patients and families in need of life-changing care. Children's Mediathon graphic

“The support from our partners at Nexstar Media is crucial to helping our families and patients that need it most,” Marisa Sayre, executive director of marketing, communications, and development for WVU Medicine Children's, said. “The generosity of the viewers at home tuning in to make their pledges amazes us every year at WVU Medicine Children’s.”

The Mediathon, presented by Toothman Ford and held in conjunction with the WVU Day of Giving, will run from 6 a.m. to 6 p.m. and will include live TV broadcasts and Facebook Live streaming. Viewers will get to meet some of the hospital’s dedicated providers and hear inspiring stories of miracle patients. It will also include matches and challenge hours that unlock additional funding for the hospital.

Participating Nexstar stations include WBOY in Clarksburg; WDVM in Hagerstown, Maryland; WOWK in Charleston/Huntington; WTRF in Wheeling/Steubenville, Ohio; and WVNS in Bluefield/Beckley. 

“WVU Medicine Children’s is an exceptional example of providing the best healthcare to children and families not only in West Virginia but throughout the entire region,” Jim Dodrill, vice president and general manager of WBOY-TV, said. “Our stations in and around West Virginia and all Nexstar Media take great pride in supporting a place where miracles happen on a daily basis.”

Those interested in donating to WVU Medicine Children’s during the Mediathon can call 1-833-279-8505, text WVUKIDS to 51555, or visit OneDayforKids.com

The WVU Day of Giving begins at midnight on March 22 and will run until 11:59 p.m. to allow for donations to be made for a 24-hour period. The WVU Foundation, the non-profit organization that receives and administers private donations on behalf of the University, is leading the online fundraising effort as an easy way for University supporters to contribute to its initiatives, including WVU Medicine Children’s.

For more information on the Mediathon, visit OneDayforKids.com. For more information on WVU Medicine Children’s, visit WVUKids.com.